Mobile Marketing

What is mobile marketing?

Mobile marketing is a digital marketing strategy aimed at reaching a particular target audience through the use of smartphones, tablets and other mobile devices that people carry on their person, this includes websites, email, SMS and MMS, social media, and mobile apps.

People using their mobile phones for quick information and communication has a far higher usage than desktop computers. It’s really important to make sure all your digital marketing is at its most functional and easy to understand from a mobile point of view. 85% of all social media users are using only mobile communications to interact with the world and this will continue to increase. So, remember what looks good on a desktop does not necessarily work when viewing on a phone.

Types of mobile marketing strategies.

Unique marketing options on mobile include the following:

App-based marketing. Persuade potential customers to download your app, then activate it and retain it you then have a permanent advert on their mobile desktop.

Social media marketing. Drive potential customers to your website with organic and paid ads that appear on mobile social feeds. Facebook, Twitter, and Instagram.

Target your marketing to exact locations. Mobile marketers can create ads on social media that appear on mobile devices based on a user’s location. Many businesses are only looking for clients within so many miles of their location targeting this way saves costs when paying for social media ad campaigns.

Mobile search ads. Search engines often offer specific ad types built for mobile. These can create unique benefits to offer an improved user experience, such as click-to-call functions or instant directions.

SMS. You should use your advertising campaigns to capture not only emails but also customers mobile number for text marketing to a user’s phone with offers or useful information which applies to them. Driving people to your website through social media you can create information or discounts in exchange for mobile and email communication.

QR codes. Are a great way to drive customers directly to your website or landing pages, social media page, call you or send you an email.

Mobile wallets. Offers and vouchers can be sent to apps such as Apple’s Wallet, taking away the need for customers having to worry about printing them off, making it for more likely to be used and retain brand loyalty.

Remember to keep any paid ads relevant to your target audience, the disadvantage with mobile marketing is if the ad is not relevant your potential customers it can be instantly blocked or hidden.

Mobile users today range from ages of 8 to 99, so nearly everyone is a mobile user and a potential customer depending on what you are selling. The art is understanding and working out when they use their mobile devices. Take time to develop buyer profiles so you are able to reach your audience anywhere at peak times especially when using social media organically.

The most important thing to remember when creating a mobile marketing campaign as in any campaign, is to ensure an easy to engage experience with no friction between first contact and the actual buying process. In other words, don’t make it more difficult than it needs to be to buy from you.

If you are using a digital marketing agency you won’t need to worry about learning all the intricate workings and technicalities of building a mobile digital marketing campaign, but it’s still important to understand from an overall perspective of where your business is going and have a good overview and understanding of what they doing for you.

If you are not using a digital marketing agency, then I’m assuming you or your staff already have a reasonable working knowledge of what’s needed to implement an effective mobile marketing strategy.