Technology may have changed but effective advertising has not. What worked 100 years ago works today, its just the delivery system that has changed. If David Ogilvy came back today his methods would still be just as effective. While Ogilvy was not the first he knew where to look and learn when he started out. One of his most famous ads was called. How to create advertising that sells, similar ads can be found in the 1920s, he understood what worked, advertising does not sell anything, but a good story does.
